Brand Strategist - Beauty & Personal Care Industry - IIM/ISB/MDI/FMS

Responsibilities:

- Own and evolve the core brand platform including identity, tone of voice, distinctive assets, and sub-brand/category structures

- Shape the cultural spaces and define the brand pillars that guide everything we launch and communicate

- Create sharp, inspiring briefs for campaigns, launches, and activations that translate brand strategy into action

- Plan and drive the marketing roadmap across campaigns, drops, launches, and moments that matter for the brand

- Work closely with creative, media, product, and growth teams to bring bold brand ideas to life across touchpoints

- Track brand health through consumer insights and key brand metrics to continuously refine strategy

- Turn consumer and cultural insights into powerful brand stories and growth opportunities

Qualifications:

- 3-4 years building brands across strategy, marketing, or growth roles

- Tier 1 graduate with a strong interest in brand, culture, and consumer behavior

- Passionate about beauty, personal care, and product-led storytelling

- Strategic thinker who loves getting into execution

- Highly organized and comfortable owning projects end-to-end

- Thrives in fast-paced, high-ownership environments

- Strong communicator and collaborator across creative and business teams