This position is with a reputed FMCG company which has several popular brands.  Designation : Brand Mgr / Sr.Brand Mgr   Mumbai.  Job Purpose : To manage the brand assigned, closely monitor the brand in the market place and develop growth strategies for the brand.  Duties: Establish the strategic roadmap for the brand and hence set objectives  - Based on a clear understanding of consumer need states, the product landscape, system capabilities   - Develop the strategic roadmap for brand & prepare strategies for SKU’s  - Identify profitable volume opportunities, design plans to leverage the same.  - Formulate strategies taking into account the crucial factors of product, price, pack size and channel for each brand  - Develop annual plans with clearly defined metrics on all fronts such as volumes, financials  2. Develop new initiatives and innovations for the brand to aid increased purchase and consumption   - Assess in market potential for new products, innovation in existing products  - Develop consumer promos, Trade promos, brand promos in Modern Trade, develop packaging concepts,  - Map potential versus capability available in the system and synergize design of new products with Existing capability   - Continuously obtain feedback from consumers and collaborate with NPD team, develop prototypes and take corrective action based on consumer feedback obtained for the same  - Continuously monitor the commercialization process and ensure that the developed product reaches the Market.  3. Operationalize the planned strategy with innovative plans in-line with agreed priorities to maximize product incidence, product volume & profit  - Design, develop and implement innovative marketing initiatives to deliver the aged objectives  - Develop core communication ideas and materials which can be executed across all forms of media for brand in the Product umbrella  - Design and develop innovative packaging solutions   - Develop and execute consumer activation strategies and integrated programs that maximize profits   - Collaborate with regional teams and ensure successful execution of designed initiatives  - Increase in Awareness, Availability & Preference  - Increase in consumption intent  - Planning and Managing budgets  - Consumer Promos & Brand Promos  Requirement :  Preference No.1 : Agency exp & then industry .  OR Preference No.2 : MICA graduate with industry exp.  If interested to apply for this position , please send us your updated resume mentioning your current CTC.  Tejaswita Mgr Search Successwrks HR Solutions

Mumbai

Brand/Sr Brand Manager - FMCG 

Job Description for Brand/Sr Brand Manager - FMCG  in Successwrks HR Solutions in  Mumbai for (6-10) years of experience. Apply Now!