Brand Marketing Specialist - FMCG

Job Description:

Role Overview:

We are looking for a sharp, creative, and data-driven Brand Marketing Specialist to join our team in Bangalore. In this role, you will be the custodian of our brand identity, translating complex financial concepts into compelling narratives that resonate with retail investors.

You will work closely with cross-functional teams, including product, design, and growth, to ensure a consistent brand voice across all touchpoints. By bridging the gap between creative storytelling and analytical rigor, you will play a pivotal role in shaping our market positioning, driving brand equity, and ultimately influencing how our users perceive and interact with our financial products.

Key Responsibilities:

- Develop and execute integrated marketing campaigns that align with our long-term brand strategy to increase market penetration and user trust.

- Leverage a deep understanding of retail investor psychology to craft messaging that simplifies complex financial products and drives meaningful engagement.

- Manage and collaborate with external media agencies to ensure high-impact campaign delivery, optimal media buying, and strict adherence to brand guidelines.

- Monitor and analyze brand performance metrics to refine creative strategies and ensure all marketing efforts contribute to tangible business growth.

- Collaborate with internal stakeholders to maintain brand consistency across digital and offline channels, ensuring every customer interaction reinforces our core value proposition.

Required Skillset:

- A Bachelors or Masters degree in Marketing, Communications, or a related field, combined with 3 to 7 years of relevant experience in building and scaling consumer-facing brands.

- Demonstrated ability to conceptualize and execute creative marketing campaigns that balance aesthetic appeal with measurable business objectives.

- Proven expertise in managing media agencies, including briefing, performance tracking, and budget optimization to maximize ROI.

- Strong analytical mindset with the ability to interpret consumer behavior and retail investor psychology to inform strategic decision-making.

- Exceptional communication and interpersonal skills, enabling you to lead cross-functional projects and influence stakeholders at all levels.

- Ability to thrive in a fast-paced, hybrid work environment in Bangalore, demonstrating high levels of ownership and adaptability.