Brand Marketing Manager - Consumer Goods/eCommerce Industry

Description:

SUMMARY

The Marketing / Brand Manager will be responsible for shaping and elevating the brand identity across digital and retail touchpoints. This person will define brand strategy, manage marketing initiatives, and maintain consistent storytelling that resonates with the target audience.

RESPONSIBILITIES

- Craft and execute brand strategy

- Build marketing campaigns (launches, seasonal promotions) with engaging creative content (social posts, blog narratives, ad assets) that reflect the brand's emotional tone and aesthetic.

- Oversee social media strategy to ensure brand coherence.

- Manage creative direction, content calendar, influencer collaborations, and campaign performance across platforms.

- Monitor fragrance trends, competitor activity, and audience preferences.

- Use insights to refine positioning and recommend new product ideas or collections.

- Work with product development (scents & design), digital teams (e-commerce, web), and external partners (photographers, influencers, PR) to execute cohesive brand activations.

- Track KPIs like social engagement, campaign ROI, sales lift, brand awareness metrics.

- Present insights to stakeholders and optimize strategy accordingly.

- Maintain consistent brand narrative across all platforms, including packaging, site copy, social media, and customer communications, nurturing emotional connection with customers.