Brand Marketing Manager - BFSI

We are seeking an experienced Marketing Manager with a strong background in both brand and product marketing to drive our marketing initiatives across the brands' business verticals including broking, investing, and mutual funds.

Key Responsibilities

- Develop and execute comprehensive product & brand marketing strategies to enhance the brand's market presence

- Leading GTM efforts for new launches, features, or campaigns across our ecosystem

- Collaborating with creative, media, growth, and influencer teams to bring brand stories to life

- Create compelling marketing campaigns that resonate with our target audience

- Collaborate with cross-functional teams including product and creative

- Analyze marketing metrics and make data-driven decisions to optimize performance

- Work closely with marketing channels to ensure integrated marketing approaches

- Work along with creative agencies, craft sharp briefs and manage the same

- Required Qualifications

- Minimum 4-9 years of experience in brand and product marketing roles

- Strong creative instincts - with a portfolio of campaigns that moved the needle

- Experience working across digital channels (paid, organic, influencer, social)

- Self-starter who thrives in high-growth environments with multiple moving parts

- Bonus: Knowledge of Indian stock markets, mutual funds, or investing categories

- Proven track record in consumer-facing industries (e.g., Swiggy, BlinkIt, Spotify or similar companies)

- Bachelor's degree in Marketing, Business, or related field (MBA preferred)

- Preferred Qualifications

- Knowledge of Indian stock markets and financial products

- Personal experience with trading or mutual fund investments

- Understanding of financial regulations and compliance requirements

- Experience in financial services marketing

- Proficiency in marketing analytics tools