Brand Marketing Head - eCommerce

Key Responsibilities:

Brand & Business Growth:

- Build full-funnel campaigns driving awareness, conversion, and loyalty.

- Drive topline and profitability through performance-focused initiatives.

- Develop product positioning, brand narratives, and campaign toolkits across categories.

- Partner with Media, SEO, Product, Ops, Customer Care, and Retention teams to fuel efficient topline growth and LTV.

- Own key metrics, analyse performance, and optimize funnel for efficiency and ROAS.

Communication & Creative:

- Own creative storytelling across social, performance, influencer strategy, and retention comms.

- Ensure brand consistency across all assets - digital, retention, website, on-ground, press.

- Lead influencer collabs, content partnerships, and social storytelling that build brand love and cultural relevance.

Insights & Planning:

- Deep dive into consumer behaviour, competitive landscape, and category trends to inform strategy.

- Initiate research initiatives and convert insights into growth and comms plans."