Position Summary

The Brand Marketing Executive, Insights & Brand will support the brand team by anchoring marketing decisions (communication & innovation primarily) on consumer understanding and data driven insights.

This role combines consumer research & agency management, data analysis from sources like HHP, reporting, and working with brand team to translate findings into concrete & measurable business actions - playing a vital part in shaping communication, innovation, and brand growth initiatives across channels.

Ideal candidate would be someone who has worked in consumer insights for about 4-5 years and has solid understanding of FMCG business & brand building. An individual who is detail-oriented, analytical, and passionate about understanding consumers, while also being comfortable managing multiple stakeholders and agencies to drive execution excellence will be perfect fit.

Roles and Responsibilities & Key Deliverables

1. Consumer Research & Insights Coordination

- Manage end-to-end research execution - from drafting briefs with brand team and obtaining proposals to coordinating with research agencies and organizing fieldwork

- Support the design and execution of quantitative and qualitative studies, including brand health, concept testing, communication testing, usage & attitude studies, consumer immersions etc.

- Support studies with operators and chefs for marketing and innovation actions in FS / QSR

- Ensure timelines and deliverables to ensure high-quality actionable outcomes

- Manage data collection, analysis, and debriefs in collaboration with agency partners

- Synthesize findings into clear insight summaries and actionable reports for internal stakeholders

- Support brand team on leveraging insights to build strong selling stories for internal stakeholders

2. Brand Communication & Marketing Support

- Provide insight inputs for brand communication development - including briefing, testing, and evaluation of creative ideas with consumers

- Support campaign performance tracking and assist in collating learnings post-activation.

- Coordinate with internal teams and multiple agencies (mainline, digital, influencer, production houses etc.) for timely delivery and execution support

- Support development of Integrated Marketing Campaigns across different activations like occasions, NPD launches, core equity campaigns etc.

3. Innovation Management & Insights Support

- Assist in managing the innovation pipeline - managing trackers, documentation & system updates, and supporting new product development projects on co-ordination activities with cross functions as per need

- Assist in managing Innovation Management tool - maintaining data accuracy and ensuring compliances as per Stage gate process

- Support insight based product ideation, consumer validation studies and organize fieldwork for new product testing

4. Consumer & Customer centricity building cross functionally

- Support consumer immersions, operator & chef immersions, brainstorming sessions, and debrief meetings to embed consumer & customer centric thinking across teams

- Foster strong partnerships that encourage proactive sharing of insights, creative inputs, and best practices across functions

- Co-ordinate with Market Consumer Sensory UX specialist on product studies to build marketing & consumer perspectives in product studies

5. Category & competition tracking from data sources

- Analyze syndicated data (Nielsen, Kantar, IMARC, Mintel etc.) to track market share, category trends, and competitive activity

- Triangulate data with internal metrics to create monthly/ quarterly action plans with brand teams

- Identify emerging consumer or category trends and cultural insights that can inform brand and innovation opportunities across all channels - Retail, Food Service and QSR

6. System & Artwork Development

- Support on the code creations, artwork development and release process for NPDs and new platforms - from briefing and proofing to approvals and version control.

- Collaborate with creative agency & internal teams (packaging, legal, regulatory etc.) to ensure compliance, accuracy, and brand consistency

- Maintain artwork trackers and support timely design release for new launches, pack refreshes, and product renovations-

Qualification:

MBA Marketing. Should have Bachelor's degree in Marketing, Economics or related field

- Should have about 4 years experience in consumer insights & brand execution within FMCG industry (Foods preferred but not mandatory)

- Should be passionate about consumer insights and analytics to translate to brand actions

- Experience in managing research agencies end to end across both qualitative & quantitative research of both large & small scale

- Should have expertise in managing multiple agencies on IMCs like creative agency, design agency, digital agency, media agency, production houses etc.

- Understanding syndicated data tools (Kantar, IMARC, Mintel, Digital tools etc.) - metrics with respect to FMCG industry and how to run different analysis on datasets to triangulate data effectively for actionable insights

- Understanding of innovation management systems (PLM / Stage-Gate) and artwork processes

- Strong data interpretation, problem-solving, and project management skills.

- Demonstrated strong operations and execution excellence in fast paced dynamic environment

- Strong grounding on attention to detail - consumer insight & data nuancing, understand legal / regulatory guidelines etc.

- Strong communication skills - verbal and written both for insights sharing internally & with customers / accounts

- A proactive attitude, curiosity and willingness to learn.