Brand Marketing Director

Description:

Role Overview:

Were looking for a Brand Marketing Director to lead the strategy, positioning, and marketing communications.

This is a senior strategic role responsible for building the brand, driving awareness, and strengthening its reputation in India and global markets.

You'll work closely with leadership and cross-functional teams to define the brand story, manage campaigns, and position as a top-tier digital marketing partner.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and own the overall brand strategy defining voice, tone, visual identity, and market positioning.

- Strengthen brand equity across owned, earned, and paid channels.

- Conduct competitive benchmarking and audience research to refine positioning.

Marketing Communications:

- Oversee content, PR, events, and digital marketing efforts aimed at brand awareness.

- Develop and execute integrated campaigns (digital, social, events, media, etc.) to promote thought leadership and service capabilities.

- Collaborate with internal teams to ensure all external communication reflects the brands voice and values.

Thought Leadership & PR:

- Build visibility through media partnerships, award submissions, industry reports, and executive profiling.

- Manage PR agencies and relationships with journalists and publications.

- Drive content-led campaigns highlighting success stories, innovations, and client impact.

Performance & Measurement:

- Define KPIs for brand marketing efforts awareness, engagement, share of voice, and lead contribution.

- Use analytics and reporting to measure and optimize campaign performance.

Leadership & Collaboration:

- Lead and mentor a marketing team including content, design, PR, and social media professionals.

- Work cross-functionally with sales, delivery, and HR to ensure brand consistency across touchpoints (e.g., employer branding, client communications, recruitment marketing).

Brand Marketing Operations:

- Ensuring smooth functioning of brand content operations

- Ensuring Video Production & Marketing operations

Qualifications & Experience:

- 10-15 years of experience in brand marketing, corporate communications, or integrated marketing roles.

- Experience in digital marketing, advertising, or technology sectors preferred.

- Proven track record of managing multi-channel marketing campaigns and building brand equity.

- Strong storytelling, creative, and analytical skills.

- Excellent leadership and communication abilities.

Must-Have Skills:

- Brand strategy development and execution

- Integrated marketing campaign management

- Public relations and media handling

- Data-driven marketing decision-making

- Team leadership and stakeholder management