Brand Manager - Stationary Firm

Company Name- a leading stationary firm

Position- Brand Manager

Location- Mumbai

Working days - 6 days

Key Areas:

- Develop and implement the brand vision, identity, and positioning for the category

- Lead end-to-end GTM planning and execution for new product launches and relaunches

- Align GTM plans with Sales, Product Development, Packaging, and Supply Chain

- Define pricing architecture and portfolio strategy to meet consumer needs and competitive positioning.

- Conduct primary and secondary research to understand market dynamics, category trends, and consumer behavior.

- Analyze competition and gather on-ground insights from GT/B2B/B2C channels.

- Develop 360- marketing plans including ATL, BTL, digital, influencer, and retail visibility.

- Own brand/category P&L metrics including revenue growth, market share, and gross margins