Brand Manager - Stationary Firm

Key Responsibilities:

1. Brand Strategy & Positioning

- Develop and implement the brand vision, identity, and positioning for the category.

- Craft brand narratives and ensure consistent messaging across all touchpoints.

- Identify whitespace and new opportunity areas aligned with consumer trends.

2. GTM (Go-To-Market) Ownership - Lead end-to-end GTM planning and execution for new product launches and relaunches.

- Align GTM plans with Sales, Product Development, Packaging, and Supply Chain.

- Build and own the GTM calendar, defining timelines, assets, and activation plans.

3. Product & Portfolio Management

- Work closely with the Product Development team on brief creation, product specs, packaging, and naming.

- Define pricing architecture and portfolio strategy to meet consumer needs and competitive positioning.

- Manage SKU rationalization and range optimization.

4. Consumer & Market Insights

- Conduct primary and secondary research to understand market dynamics, category trends, and consumer behavior.

- Analyze competition and gather on-ground insights from GT/B2B/B2C channels.

5. Marketing Campaigns & Activation

- Develop 360- marketing plans including ATL, BTL, digital, influencer, and retail visibility.

- Drive campaigns from concept to execution in collaboration with agencies and internal Marcomm teams.

- Track ROI and effectiveness of each campaign and refine strategies accordingly

Candidates should have experience in FMCG, FMCD, or stationery brands.