Position Title:L Senior Brand Manager/Brand Manager Function: Marketing Location: Corporate Office - Mumbai Reporting Manager: Marketing Director Travel Required: Yes (50%) Role overview: We are seeking a dynamic Senior Brand Manager to lead strategy, innovation, and large-scale brand-building initiatives for our fastest growing whisky brand. This role is perfect for a commercially astute, creatively inspired marketer who thrives at the intersection of brand storytelling, financial discipline, and flawless execution. Detailed Responsibility: Brand Strategy & Growth: - Lead the development and execution of annual brand plans to deliver growth in volume, value, and brand health. - Drive differentiated consumer experiences that build long-term equity and relevance. - Identify growth opportunities through consumer insights, portfolio optimization, and new product innovation. Innovation & Product Development: - Lead end-to-end innovation projects from concept to market, ensuring alignment with consumer trends and business objectives. - Partner cross-functionally with R&D, supply chain, and sales to deliver profitable and scalable launches. Event & Experience Marketing - Lead and execute large-scale experiential platforms and on-ground brand activations that build affinity and engagement. - Oversee integrated campaigns across digital, on-ground, and trade touchpoints, ensuring consistency and impact. Commercial & P&L Accountability: - Own full P&L responsibility, driving profitability and efficiency across marketing spends and initiatives. - Track and optimize performance metrics including ROI, brand contribution margins, and marketing efficiency. Leadership & Collaboration: - Lead and mentor a team of brand executives and agency partners to deliver breakthrough creative and flawless execution. - Champion cross-functional collaboration, driving alignment between marketing, sales, trade, and supply chain teams. Key competencies: - Strategic and commercial thinker with a strong grasp of P&L management, pricing, and business drivers, capable of translating insights into actionable growth strategies. - Creative brand builder who can develop impactful campaigns, and memorable experiential properties that build cultural relevance. - Innovation-focused marketer with proven success in launching new products or variants from concept to market, balancing creativity with commercial viability. - Strong with numbers and analytics, able to evaluate ROI, track performance metrics, and make data-driven marketing and investment decisions. - Hands-on leader and team player who can inspire, guide, and grow teams while managing multiple stakeholders and agencies with clarity and accountability. Key Mandatory qualifications: - MBA in Marketing or related field from a premier institute. - 3-8 years of brand management experience in the alcohol/beverage, lifestyle, or FMCG. - Proven track record of leading large-scale brand events, consumer activations, and integrated campaigns. - Strong innovation, P&L management, and analytical skills; highly comfortable with financial metrics and business levers. - Demonstrated ability to combine strategic thinking with hands-on execution. - Excellent leadership, communication, and stakeholder management skills.

Mumbai

Brand Manager/Senior Brand Manager - AlcoBev 

Job Description for Brand Manager/Senior Brand Manager - AlcoBev  in Smart Wealth Financial Services LLP in  Mumbai for (3-10) years of experience. Apply Now!