Brand Manager Responsibilities: - Work with the leadership team in setting and creating the branding architecture with respect to sub brands, collections and product positioning. - Build brand guidelines and ensure all touchpoints adhere to it. - Analyze consumer insights/feedback and build/tweak interventions to meet the set guidelines. - Devise branding strategies, drive branding initiatives and brand marketing campaigns. - Collaborate with the various teams that need branding assistance. - Engage brand ambassadors, influencers, and advertising agencies for branding. - Monitor market trends, research consumer markets and competitors' activities. - Align the company's retail and online messaging and the brand's direction, choices and tactics through strategic programs/initiatives. Candidate Profile: - MBA in Marketing certification from top design institutes like MICA, NIFT, NID, etc. PG in advertising preferred. - 8-10 years in marketing with min 5 years should have been only in branding. - Proven experience of driving brand campaigns and strategies. - Experience in building brand(s) and experience in ecommerce branding experience preferable. - Expert in product positioning, branding and customer segmentations. - Basic experience in ATL media planning and buying. - Strategic thinking and taking initiative. - Design thinking & strong visualization skills. - Strong oral and written communication skills.

Bangalore

Brand Manager - Retail 

Job Description for Brand Manager - Retail  in Kushal's Retail Pvt Ltd in  Bangalore for (8-10) years of experience. Apply Now!