Brand Manager - Retail

Brand Positioning:

- Define and communicate brand positioning, value proposition, and messaging across the portfolio.

- Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.

- Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.

Operations Management:

- Oversee retail operations, including store management, staffing, and customer service standards.

- Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.

- Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.

Retail Execution:

- Conduct regular audits and store visits to assess compliance and identify growth opportunities.

- Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.

- Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.

Brand Building:

- Collaborate with brands to identify market trends and consumer preferences that inform product development.

- Drive initiatives to adapt the brand strategy to evolving customer needs.

- Manage the product lifecycle from concept to launch, ensuring strategic alignment.

Marketing and Communication:

- Develop integrated marketing plans to support brand objectives and sales goals.

- Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.

- Monitor campaign performance and optimize investments to achieve ROI targets.

Education

Minimum Qualification required: -

- Bachelor's degree in business administration, Marketing, or a related field.

- MBA preferred.

Experience: -

- 8-10 years in Retail Brand Management with a proven track record of leading brand strategy.

Required Knowledge, Skills, Abilities and Attributes: