Brand Manager - Real Estate/FMCG

Brand Manager

Key Responsibilities:

Brand Strategy & Positioning:

- Define and execute branding strategies for corporate, residential, and commercial projects.

- Develop brand positioning and messaging that resonates with target customer segments.

- Conduct market, competitor, and consumer research to guide brand direction.

Marketing Communication & Collateral:

- Oversee the creation of brochures, hoardings, AVs, digital content, and project communication assets.

- Work with creative agencies for concept development, storytelling, and campaign roll-outs.

- Ensure consistency of brand language, tone, and visual identity across all customer touchpoints.

Campaign Management (Offline & Digital):

- Plan and execute integrated brand campaigns across ATL (TV, print, outdoor), BTL (events, activations), and digital channels.

- Collaborate with media planners, PR teams, and digital agencies for campaign delivery and performance tracking.

- Manage project launches and promotional campaigns to maximize brand visibility and leads.

Brand Performance Monitoring:

- Track brand KPIs like awareness, recall, engagement, and perception using data and analytics tools.

- Conduct regular brand health checks and customer feedback surveys.

- Recommend and implement strategies for brand refresh and repositioning if needed.

Internal & Stakeholder Alignment:

- Collaborate with sales, CRM, design, and project teams to ensure cohesive brand communication.

- Act as the brand custodian, guiding all departments and partners on brand usage and guidelines.

Vendor & Budget Management:

- Manage budgets for branding activities and optimize ROI across all platforms.

- Liaise with creative, media, digital, and print vendors to ensure timely delivery and quality output.

Qualification :

- Master's degree in Marketing, Branding, Communication, or related field.

- 6-8 years of experience in brand management, preferably in real estate, luxury, lifestyle, or FMCG sectors.

- Experience in managing creative teams/agencies and leading integrated marketing campaigns.

Key Skills:

- Strong understanding of brand strategy, storytelling, and consumer behavior.

- Creative flair with attention to detail and design sensibility.

- Excellent written and verbal communication.

- Proficiency in digital marketing concepts and tools (preferred).

- Analytical thinking and experience in using brand tracking tools