Brand Manager - Product Marketing - FMCG/FMCD - IIM/ISB/MDI/FMS

Brand Manager / Product Marketing - Mumbai FMCG /FMCD - Top B.School (4-7 yrs)

Product Strategy:

- Define and own the product roadmap aligned with brand strategy and market trends.

- Identify market gaps, evolving travel needs, and consumer preferences to feed product development opportunities

- Benchmark against competition across Indian and global markets

Product Development:

- Lead the development and execution of a New Product Development (NPD) calendar.

- Translate customer insights into product briefs for the design team.

- Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brand's values and market demand.

Go-to-Market & Launches:

- Craft compelling product narratives in alignment with brand identity

- Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging

- Oversee the entire product launch process, including planning, execution, and post-launch

- Analysis and make recommendations for improvements.

Cross-functional Collaboration:

- Work closely with internal teams - Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce).

- Ensure alignment across teams on product specs, timelines, and availability

- Be the custodian of the product throughout its lifecycle

Pricing & Positioning:

- Manage category-specific promotions and pricing strategies

Brand Management:

- Define and evolve the brand's positioning, voice, and visual identity

- Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels.

- Develop annual brand plans aligned with business objectives and customer insights

- Monitor and measure brand health through qualitative and quantitative tools

Marketing & Communication:

- Lead brand campaigns-from brief to execution.

- Collaborate with internal creative teams and external agencies to develop impactful communication

- Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).