Brand Manager - P&L Ownership - FMCG - IIM/XLRI/ISB/FMS/MDI

Description:

Role Overview:

We are looking for a hands-on Brand Manager who can own brand strategy, execution, and growth. This role requires a strong mix of consumer insight, marketing execution, and commercial acumen to drive market share and profitability.

Key Responsibilities:

1. Brand Strategy & Growth

- Own and drive brand positioning, messaging, and long-term strategy

- Identify growth opportunities across markets, channels, and cohorts

- Drive market share, penetration, and brand salience

2. Campaign Planning & Execution

- Lead ATL / BTL / Digital campaigns end-to-end

- Work with creative & media agencies to deliver high-impact campaigns

- Manage campaign calendars, budgets, and execution timelines

3. P&L Ownership & Business Performance

- Own brand-level revenue, profitability, and margins

- Track and optimize key metrics: sales growth, contribution margin, ROI

- Partner with sales teams to drive offtake and distribution

4. Consumer Insights & Research

- Leverage data and research to understand consumer behavior and preferences

- Translate insights into product, pricing, and communication strategies

5. New Product Development (NPD)

- Lead end-to-end product launches (concept launch scale)

- Work closely with product, R&D, and supply teams

- Ensure strong product-market fit and go-to-market strategy

6. Agency & Stakeholder Management

- Manage external agencies (creative, media, research)

- Collaborate cross-functionally with sales, product, supply chain

Role Expectations

First 30 Days:

- Understand brand, category, and consumer insights

- Review past campaigns and performance metrics

60 Days:

- Take ownership of campaigns and ongoing initiatives

- Identify quick wins and optimization opportunities

90 Days:

- Deliver measurable impact on brand growth and campaign ROI

- Build a clear roadmap for scaling the brand

Requirements

- 3-8 years of experience in FMCG brand management

- MBA from IIM / ISB / XLRI / Top B-School preferred

- Strong experience in ATL/BTL campaigns and media planning

- Proven track record of driving brand growth and market share

- Experience in new product launches (NPD) is a strong plus

- Strong analytical and problem-solving skills

- High ownership mindset with execution focus