Company: Established in 1974 One of the leading and fastest growing personal and healthcare businesses in India. Markets personal and health care products across 60 countries Job Location: Kolkata-HO Role: Brand Manager - Hair Color Reports to: Group Brand Manager Reported by: Brand Executives As Brand Manager, the incumbent : - Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives. - Assists in developing and executes the marketing & branding strategy to improve market share and reach. - Defines the brand & its proposition & activation, its advertising concept, pricing, packaging, and promotion. - Co-ordinates with sales department to implement & monitor marketing initiatives for the brand. - Ensures effective media evaluation & planning attain maximum ROI by co-ordinating with key media providers for the Brand. - Planning, strategising and ensuring the implementation of the strategies to achieve the brand objectives. Responsibilities : - Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans. - Understands & defines the brand identity & align all the brands plans accordingly - Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity - Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity - Coordinates with R&D for product conceptualization, positioning, new product development etc. - Scans the business environment to explore options for revenue generation from new and existing customers - Develops and executes plans for brand extension. - Develops annual plans and budgets for the brand. - Keeps track of all brand related expenditures vis-a-vis budgets. - Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities). - Coordinates with internal & external media agencies for implementation of the Brand's strategy. - Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements. - Ensures that the brand focus is maintained through media & PR activities. - Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise. - Monitors, tracks & evaluates market & competitive dynamics. - Develops systems within brand teams which facilitates better MIS and synergy of operations - Assists in developing market entry strategy for previously untapped geographies based on market intelligence - Undertakes all market research for obtaining feedback on various aspects of the brand - Monitors and tracks of performance of brand based on specified criteria. - Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team. - Monitoring and analysing the Retail Audit for planning. - Ensures that the top-line & bottom-line objectives of the brand are strictly met. - Develops various schemes incentive / discount to increase the contribution of the brand. - Negotiation with vendors for printing of POS materials and for the BTL activities. - Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions - Ensures that the team is adequately trained in both functional and behavioral aspects on a regular basis - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

Kolkata

Brand Manager - Personal Care 

Job Description for Brand Manager - Personal Care  in Delling Consultants Pvt. Ltd. in  Kolkata for (4-8) years of experience. Apply Now!