Job Description:

We are looking for a commercially savvy and creatively driven Brand Manager to lead the growth and management of our makeup portfolio. This role combines brand building, business ownership, content strategy, and product innovation, making it ideal for someone who enjoys balancing analytical decision-making with creative storytelling.

As the Brand Manager, you will be responsible for driving category growth, managing profitability, shaping the brand narrative, and leading new product development from concept to launch.

Key Responsibilities:

Business Ownership & Category Growth:

- Own the business performance and profitability of assigned product categories.

- Drive revenue growth, margin improvement, pricing strategy, and demand forecasting.

- Monitor category performance and identify opportunities for growth and optimization.

- Partner with finance, planning, and supply chain teams to achieve business objectives.

Brand Building & Marketing:

- Develop and execute integrated marketing strategies to strengthen brand awareness and engagement.

- Lead content strategy across social media, influencer marketing, digital campaigns, and brand initiatives.

- Build a distinctive brand voice and ensure consistency across all consumer touchpoints.

- Collaborate with creative, performance marketing, and media teams to maximize campaign effectiveness.

Product Innovation & Development:

- Lead end-to-end product development, from consumer insights and concept creation to launch execution.

- Work closely with R&D, packaging, and sourcing teams to deliver high-quality, innovative products.

- Analyze consumer trends, competitive activity, and market opportunities to drive the innovation pipeline.

- Ensure products meet quality standards and deliver a superior consumer experience.

Consumer & Market Insights:

- Leverage consumer data, market research, and performance metrics to identify opportunities.

- Monitor category trends, competitor activity, and emerging beauty innovations.

- Translate insights into actionable strategies that drive brand and category growth.

What We're Looking For:

- Proven experience in Brand Management, Category Management, or Product Marketing.

- Strong commercial acumen with experience managing category performance, profitability, or P&L responsibilities.

- Deep understanding of content marketing, digital platforms, influencer ecosystems, and consumer engagement.

- Ability to combine creativity with analytical thinking and data-driven decision-making.

- Strong project management and stakeholder management skills.

- Prior experience in Beauty, Cosmetics, Makeup, Personal Care, or D2C consumer brands is highly preferred.