Brand Manager - Personal Care

Job Description:

- The Brand Manager will be responsible for developing and executing marketing strategies to elevate brand visibility and drive growth in the personal care sector.

- This role requires expertise in retail marketing, brand positioning, and campaign management.

- Manage end-to-end marketing campaigns, including planning, execution, and performance analysis.

- Collaborate with cross-functional teams to ensure alignment with brand guidelines and objectives.

- Conduct market research to identify trends, customer preferences, and competitive positioning.

- Monitor brand performance metrics and prepare regular reports for senior management.

- Manage budgets effectively to maximise ROI on marketing initiatives.

- Build and maintain relationships with external agencies and partners to ensure seamless execution of marketing plans.

Profile

- Proven experience of 3+ years in brand management and retail marketing within the personal care industry.

- Strong analytical skills and the ability to interpret market data effectively.

- Excellent communication and presentation skills to engage stakeholders.

- Proficiency in using marketing tools and software to manage campaigns and analyse results.

- A creative mindset with a focus on delivering innovative brand strategies.