Brand Manager - Personal Care

Job title : Band Manager - Personal Care

Location : London

Reporting to : Sr. Group Marketing Mgr - UK, EU & Americas

Job Description:

- We are seeking a dynamic and driven Brand Manager to lead and grow our Personal Care portfolio across the UK and European markets.

- This role demands a balance of strategic vision and operational execution, with a strong focus on natural and heritage driven personal care brands. You will champion brand building, consumer connection, innovation, and commercial performance.

Key Responsibilities:

Brand & Marketing Strategy:

- Develop and execute strategic brand plans in line with business objectives and market dynamics.

- Own the brand P&L and deliver growth through portfolio management, innovation, and communication.

- Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness.

Integrated Campaign Management:

- Lead development and implementation of 360- marketing campaigns (TV, digital, influencer, shopper marketing).

- Work closely with global and local creative/media agencies to deliver insight-driven, culturally relevant messaging.

Product Innovation & NPD:

- Manage the product pipeline including new launches, relaunches, and value-added variants.

- Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution.

Consumer & Market Insights:

- Leverage data (primary & Secondary) and category research to generate consumer insights and refine brand strategies.

- Conduct competitor analysis and track industry trends to maintain a competitive edge.

Retail & Trade Marketing Alignment:

- Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans.

- Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online.

Skills & Competencies:

- Proven experience in managing personal care or FMCG brands

- Excellent analytical, creative, and project management skills

- Ability to lead cross-functional teams and work in matrixed environments

- Proficiency in MS Office, PowerPoint, Nielsen/Kantar/IRI tools

- Entrepreneurial, agile, and proactive mindset

Qualifications & Experience:

- Degree in Marketing, Business, or related field (MBA preferred)

- 4+ years of brand marketing experience in personal care, beauty, or FMCG

- Prior experience in UK retail or European markets is strongly preferred

- Familiarity with natural/Ayurvedic product positioning is a plus