Role Purpose

The role serves the purpose of managing & improving the performance of the assigned brands by:

- Planning & driving execution of annual & interim projects for the brand

- Complete Business Responsibility for a category of the brand

- Lead Marketing & NPD activities including customer engagement programs and identify product opportunities in QSRs & Large Key Accounts for the company

Key Accountabilities/ Responsibilities:

Financial:

- Develop and execute a strategic roadmap for the brand over the short term (1-2 years), ensuring alignment with overall business objectives.

- Identify and build business cases for new opportunities in QSRs, and Key Accounts, ensuring financial viability and alignment with key stakeholders.

- Drive the financial performance of ongoing projects, including new product development (NPD), launches, and repositioning efforts.

Customer:

- Collaborate with the Consumer & Market Insights (CMI) Team and external agencies to discover evolving consumer needs and insights.

- Leverage insights to identify opportunities within the QSR segments, ensuring the brand meets changing consumer demands.

- Drive on-ground execution in collaboration with the Sales function, ensuring that brand initiatives resonate with customers and track success metrics.

People:

- Lead cross-functional teams, including R&D, in the development and customization of new products

- Contribute to the planning and execution of brand initiatives, ensuring clear communication and alignment among team members.

- Foster a collaborative environment, encouraging innovation and the adoption of industry best practices within the team.

Process:

- Streamline and improve internal processes and routines, drawing from industry best practices and advancements in consumer marketing.

- Ensure that all brand activities, from NPD to market execution, adhere to efficient processes, enhancing overall productivity and effectiveness.

- Continuously monitor and refine brand processes to adapt to market changes and internal needs.

Key Deliverables

- % Achievement on Target - Top Line, Bottom Line

- Timely delivery of NPD Projects

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

- Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)

Key Interactions:

Internal:

Sales Planning:

- On alignment of monthly / quarterly / annual plans for the brand, channel

- Time to time driving of back-end actions basis business plan

- Coordination for planned production / changes / additional business ask & its timely delivery

- Approvals & payments to direct vendors

Key Deliverables

- % Achievement on Target - Top Line, Bottom Line

- Timely delivery of NPD Projects

- NPD Pipeline / Stage Gate Milestones

- Brand Health Indicators

- Marketing Execution related KPI (SLA Adherence, Effectiveness of Spend)