About the Company:

A fast-growing D2C nutrition brand focused on building healthier food products with clean ingredients and strong consumer trust. As the company continues to scale, the focus is on creating a distinctive brand identity that resonates with modern consumers through thoughtful storytelling, engaging content, and meaningful consumer experiences.

Role Overview:

We are looking for a Brand Manager who can translate brand vision into compelling consumer-facing experiences across digital and offline channels. This role will work closely with the founders to shape and execute the brand narrative across content, packaging, marketing campaigns, and on-ground activations.

The ideal candidate combines strong brand thinking with hands-on execution and ensures the brand story is consistently communicated across every consumer touchpoint.

Key Responsibilities:

Brand Identity & Narrative:

- Develop and execute the brand narrative across communication channels, ensuring consistency in tone, messaging, and visual identity.

- Work closely with the founders to translate strategic brand direction into campaigns, storytelling formats, and consumer experiences.

- Ensure brand alignment across packaging, website, social media, and marketing assets.

Content Strategy & Calendar Management:

- Own and manage the brand's content calendar across digital platforms including social media and other consumer communication channels.

- Collaborate with designers, creators, and internal teams to ensure timely execution of content initiatives.

- Plan and execute content initiatives that strengthen brand recall and consumer engagement.

Content Creation & Storytelling:

- Conceptualize and develop both short-form and long-form content aligned with the brand voice and narrative.

- Translate product benefits, nutrition insights, and brand values into engaging and relatable consumer stories.

- Work closely with creative partners to produce content aligned with the brand's aesthetic and positioning.

Packaging & Consumer Experience:

- Contribute to the brand experience across packaging and delivery touchpoints to ensure every customer interaction reflects the brand identity.

- Collaborate with design and product teams to enhance storytelling through packaging and consumer experience.

Offline Brand Activations:

- Plan and execute offline brand initiatives including school events, sports activations, exhibitions, and community engagement programs.

- Ensure offline activations align with the overall brand strategy and strengthen brand visibility.

Ideal Candidate Profile:

- 4-6 years of experience in brand, content, or marketing roles within consumer brands, D2C startups, or lifestyle brands.

- Strong understanding of brand storytelling, content strategy, and consumer engagement.

- Experience working on brand campaigns, content creation, and marketing initiatives.

- Ability to manage projects end-to-end and execute ideas independently.

- Comfortable working in a fast-paced startup environment and collaborating closely with founders.

What This Role Offers:

- Opportunity to shape the brand narrative of a fast-growing consumer startup.

- High ownership and direct collaboration with founders.

- Exposure to building brand experiences across digital platforms, product touchpoints, and offline activations.