Brand Manager - Neighboring Countries Market - FMCG/Retail

- Lead marketing efforts for area countries (Sri Lanka/Bangladesh/Nepal/Maldives)

- Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)

- To create an effective product portfolio for the business by understanding the present and future business opportunities

- To create and manage world-class real estate brands using advertising and other marketing tools

- Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity

- To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures:

- Targeted Gross Contribution - in Value and %age terms as per business plan.

- Qualitative assessment of marketing inputs and speed of sales (No. of units sold per month Vs Target) for each project.

- Maximize brand valuation and maximize the capability to charge a price premium

Brand:

a) % change in public perception of target brand attributes as measured by a third-party survey

b) % increase in actual brand spend over target budget

- Competitor pricing change and sales transaction information speed (Response time in the number of days)

- The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

- The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels.