Brand Manager - Modern Trade & eCommerce Channel - FMCG

Description:

Job Purpose:

- Build and execute Category entry and growth plans

- Drive innovation

- Own the top line and P&L for the category

Roles and Responsibilities:

- Manage brands profitably and New Product Development

- Identifying new business opportunities in the various categories handled by understanding consumers and being aware of need gaps in the market and tapping those areas

- Develop business plans for opportunities identified

- Planning and Implementing the Go-To Market Plan

- Develop the category / brand strategy that delivers consumer loyalty and generates demand

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives

- Conduct regular research to be updated about the consumer trends

- Should always have in-depth understanding of competition and their progress

Brand Profitability:

- Drive cost reduction projects to improve Margins

- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

Functional Competencies:

- Data Orientation

- Relationship building

- Understanding of go to market

Behavioral Competencies:

1. Strategic Thinking - Focusing and driving results for self and others. Creating, and communicating a long - term strategy

2. Handling Ambiguity - Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic

3. Driving Innovation - Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes