Brand Manager - Marketing - FMCG/Consumer Durables

Key Responsibilities:

- Drive overall brand direction by crafting scalable growth plans aligned with business priorities.

- Decode consumer behavior and category trends to unlock new growth levers.

- Spearhead development of new products and upgrades to existing portfolio.

- Build a distinctive brand identity and ensure strong, consistent messaging across platforms.

- Orchestrate end-to-end marketing initiatives across online and offline ecosystems.

- Design impactful product launch strategies in collaboration with cross-functional stakeholders.

- Track performance metrics and continuously refine campaigns for better outcomes.

- Take ownership of marketing investments and ensure efficient utilization of budgets.

Total Experience: 5-15 years