Brand Manager - Marketing - B2B Marine & Industrial Coating/Chemical

- Execute marketing strategy for Marine & Protective & ICO segments, focused on where to play and how to win in India

- Lead end-to-end NPD (New Product Development) in collaboration with Sales, R&D, and key stakeholders

- Drive brand positioning, campaign execution, and channel activation - digital, trade shows, key visuals, and more

- Translate business unit vision into actionable strategies, budgets, and KPIs

- Own pricing analysis and margin delivery

- Build structured, insight-led value propositions through deep customer and competitor research

- Interface with sales teams to scale winning concepts and ensure alignment on messaging and positioning

- Deliver monthly Marketing PMR and track performance rigorously

Solid experience in B2B or industrial marketing - coatings, chemicals, or performance materials is a strong advantage

- Proven ability to manage NPD pipelines and work cross-functionally with R&D and Sales

- Strong brand management and campaign execution skills across multiple channels

- A commercial mindset - comfortable with pricing, margins, and financial targets

- Excellent stakeholder management in a matrixed organisation

- Sharp analytical skills with the ability to turn market insights into winning propositions