Brand Manager - Manufacturing/FMCG/Pharma/Healthcare

Brand Manager - Manufacturing/FMCG/Pharma/Healthcare

Description:

Key Responsibilities:

- Develop and execute brand strategies aligned with organisation's luxury positioning and business objectives.

- Plan and manage 360 marketing campaigns, including digital, print, retail, PR, and experiential marketing.

- Own and evolve the brand narrative, ensuring consistency across all customer touchpoints.

- Collaborate with product development teams to influence product roadmap and launch strategies.

- Work closely with sales, design, retail and Marcom teams to drive brand visibility and consumer engagement.

- Conduct market and competitor analysis to identify trends, insights, and growth opportunities.

- Monitor and report on campaign performance and brand health metrics; drive optimizations.

- Oversee brand guidelines, visual identity, and content tone across all channels.

- Support global brand initiatives and contribute to international brand expansion strategy.