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Job Views:  
28
Applications:  18
Recruiter Actions:  1

Job Code

1652709

Brand Manager - Kitchen Appliance

MNR Solutions Pvt. Ltd..5 - 12 yrs.Chennai
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4.1

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88+ Reviews

Posted 1 day ago
Posted 1 day ago
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4.1

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88+ Reviews

Description:


- Analyze industry, market trends and consumer behaviour for respective category

- Leverage the above and develop product roadmap & long term go-to-market strategy

- Managing product portfolio - pricing, promotions and inventory to optimize category performance

- Ownership of P&L, Sale planning (enablers), Inventory Management & Marketing to achieve goals, Product NPI

- Collaborating with various teams like product development, marketing, sales and to identify and implement new products, services and marketing

- Stakeholder Management - HQ team, Quality, Sales Channels, Marketing, Finance, SCM, AS and CS

- Drive discussions on innovative ideas and best practices across teams & competition, fostering a culture of continuous improvement and innovation.

- Conduct market research to identify new trends, product opportunities, and competitive offerings.

- Drive impactful social media campaigns, leveraging analytics and trend analysis to enhance brand visibility.

- Drive Product Life Cycle Management including determining product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, market sensing & action for sellout management

Required qualifications:


- Bachelors degree and at least 6 years of professional experience in appliance marketing.

- Minimum of 5 years' experience leading strategic marketing initiatives, with a focus on product management and customer insights.

- Strong analytical skills and the ability to make data-driven decisions

- Deep understanding of category trends and consumer behaviour


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Job Views:  
28
Applications:  18
Recruiter Actions:  1

Job Code

1652709

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