Brand Manager - Kids/Moms & Lifestyle Consumer Business

About the Role:

Were looking for a Brand Manager who deeply understands modern Indian families - especially moms and how they make decisions for their kids.

Not through reports or presentations. Through real consumer behavior.

The mom researching safety standards late at night.

The one asking for recommendations in school WhatsApp groups.

The one trying to find products that are practical, safe, thoughtfully designed, and still aesthetically pleasing.

This role is for someone who understands culture, consumer psychology, internet behavior, and storytelling and knows how to turn those insights into a brand people genuinely connect with.

Youll help shape how the brand looks, sounds, feels, and stays relevant in the lives of modern families.

What Youll Own

- Brand positioning and communication strategy

- Content and social media direction

- Campaign ideation and execution

- Product storytelling and launch communication

- Community engagement and audience understanding

- Building culturally relevant brand narratives

- Collaborating closely with creative, growth, and product teams

- Maintaining consistency across all brand touchpoints

What Were Looking For

- 4 - 6 years experience in consumer or D2C brands

- Strong understanding of branding, content, and social media

- Excellent storytelling and communication skills

- Strong creative instinct and attention to detail

- Deep understanding of Indian consumer behavior and mom communities

- Ability to move fast, think independently, and execute with ownership

- Experience in kids, parenting, lifestyle, FMCG, or design-led brands is preferred

- Bonus if you naturally understand modern parenting culture or are a parent yourself

Youll Fit Right In If You

- Notice brand details others miss

- Understand why consumers emotionally connect with certain brands

- Spend time observing trends, culture, and online communities

- Care equally about aesthetics and functionality

- Can balance creativity with sharp consumer understanding

What We Value

- Taste over trends

- Clarity over jargon

- Speed over bureaucracy

- Original thinking over textbook marketing