Job Description - You will be responsible for ideating, developing and validating new product bundles for the Indian market in the assigned category/segment by building a pipeline based on Consumer Insights, in line with the Equity/Brand growth strategy.

Client Details

- A global consumer products company operating in over 200 countries

Description

- Develop Equity/Brand growth strategies with in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities

- Identify and articulate consumer insights to create new-concept ideas and business opportunities

- Leverage new technologies, strategies and processes to capture value add opportunities (e.g. new claims, products, flavor, packaging)

- Lead concept and bundle development with cross-functional teams

- Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas

- Management of multiple projects utilizing tools to efficiently and effectively monitor progress of projects and keep within agreed timetables

Profile

A successful Brand Manager Innovations should have:

- Total 8 years of experience with minimum 5 years of Marketing experience in Brand Management and/or Innovation in consumer goods / healthcare / cosmetics industry

- Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change, promotional program, etc.

- Key involvement in business analysis, marketing plan development, and cross-functional project management

- Experience with working with data / analytics to build business and consumer hypothesis, leading to strong marketing executions / innovations

- Leadership Competencies

- Driving Innovation - Encouraging creative thinking; pushing for continuous improvement in all ways of doing business.

- Planning / Priority Setting - Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans.

- Analysis/Decision Making - Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; weighing risks and predicting benefits and costs.

- Functional Competencies

- Brand & Equity Management

- Commercial acumen and Financial Proficiency

- Consumer Insights and Data Analytics

Job Offer

- Opportunity to work with a Tier 1 Global FMCG firm

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

The Apply Button will redirect you to website. Please apply there as well.

Pro

Follow Up

Didn’t find the job appropriate? Report this Job

Posted By

HR at MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD

Last Active: NA as recruiter has posted this job through third party tool.

Job Views:
636

Applications: 292

Recruiter Actions: 0

Posted in

Sales & Marketing

Job Code