Job Description - You will be responsible for ideating, developing and validating new product bundles for the Indian market in the assigned category/segment by building a pipeline based on Consumer Insights, in line with the Equity/Brand growth strategy.

Client Details

- A global consumer products company operating in over 200 countries

Description

- Develop Equity/Brand growth strategies with in-depth understanding of consumer/shopper trends and insights; competitive threats; and category or brand opportunities

- Identify and articulate consumer insights to create new-concept ideas and business opportunities

- Leverage new technologies, strategies and processes to capture value add opportunities (e.g. new claims, products, flavor, packaging)

- Lead concept and bundle development with cross-functional teams

- Deliver effective Integrated Marketing Campaigns; develop clear and persuasive strategies and campaign ideas

- Management of multiple projects utilizing tools to efficiently and effectively monitor progress of projects and keep within agreed timetables

Profile

A successful Brand Manager Innovations should have:

- Total 8 years of experience with minimum 5 years of Marketing experience in Brand Management and/or Innovation in consumer goods / healthcare / cosmetics industry

- Implementation of at least one business building initiative, e.g. new product launch, relaunch, packaging change, promotional program, etc.

- Key involvement in business analysis, marketing plan development, and cross-functional project management

- Experience with working with data / analytics to build business and consumer hypothesis, leading to strong marketing executions / innovations

- Leadership Competencies

- Driving Innovation - Encouraging creative thinking; pushing for continuous improvement in all ways of doing business.

- Planning / Priority Setting - Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans.

- Analysis/Decision Making - Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; weighing risks and predicting benefits and costs.

- Functional Competencies

- Brand & Equity Management

- Commercial acumen and Financial Proficiency

- Consumer Insights and Data Analytics

Job Offer

- Opportunity to work with a Tier 1 Global FMCG firm

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

The Apply Button will redirect you to website. Please apply there as well.

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Posted By

HR at MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD

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Posted in

Sales & Marketing

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