Brand Manager - Innovations - Beauty & Personal Care

DUBAI BASED BRAND MANAGER - INNOVATIONS & - BEAUTY & PERSONAL CARE

About the Role:

- This is a Brand Development role, not a classical brand building/P&L ownership role.

- You will act as the custodian of the brand's DNA, visual identity, innovation pipeline, and core equity, driving New Product Development (NPD) and Innovation-led growth.

- Your mandate is to create new opportunities grounded in deep Consumer Market Intelligence (CMI), global trends, and local insights - delivering disruptive, meaningful innovations.

- We are looking for an agile, consumer-obsessed Brand Manager - Innovations & NPD to join our Dubai-based team at Emami International Business Division (IBD). This role offers the opportunity to lead brand innovation, shape category growth across Middle East (MEA), Europe & S.E. Asia markets, and work on creating the next generation of beauty and personal care brands.

- If you're passionate about consumer-first innovation, building iconic brand identities, and leveraging modern tools like AI, data analytics, and design thinking, this is your playground.

Key Responsibilities:

Innovation & Brand Strategy:

- Lead New Product Development (NPD) projects end-to-end for Global Skin care Brand- from ideation to in-market execution across beauty and personal care categories.

- Drive consumer trend mining, white space identification, and CMI-driven innovation pipelines using tools like Nielsen, Kantar, household panels, and AI-powered insight platforms.

- Analyze market white spaces, unmet needs, and consumer journeys. Interpret quantitative and qualitative insights (Nielsen, Kantar, Panel Data) into innovation opportunities.

- Create visual brand identities in collaboration with top global design houses and creative agencies.

- Develop brand extension strategies to grow our portfolio sustainably across emerging and core segments.

Category Management:

- Manage and scale multiple product lines within a large portfolio structure, balancing core business with innovation-led growth.

- Partner with international R&D consultants, ingredient houses, and regulatory teams to deliver differentiated, compliant formulations.

- Focus exclusively on Beauty and Personal Care categories (e.g., skincare, haircare, hygiene).

- Constantly monitor global beauty, personal care, and lifestyle trends; recommend future-proof innovations.

Cross-Functional & Project Management:

- Lead Cross-Enterprise Teams (CETs) involving R&D, Packaging, Regulatory, CMI, Supply Chain, and Finance for successful project delivery.

- Master Project Management discipline - tracking timelines, budgets, and deliverables with precision.

- Manage external partners - design agencies, fragrance houses, trend consultants - ensuring on-brief and on-brand outputs.

- Own packaging innovation - conceptualizing and working on structure design, aesthetic cues, material differentiation, and sustainability aspects.

- Work closely with global design houses and packaging vendors to bring innovation alive through pack formats and claims.

Who We're Looking For:

- 2-5 years of experience in FMCG brand management and innovation roles, ideally with hands-on NPD exposure in beauty, personal care, or skincare categories.

- Prior experience working closely with design houses, creative agencies, or international R&D teams.

- Strong knowledge of consumer insights methodologies and CMI data interpretation.

- Solid understanding of regional (MEA) consumer behavior and brand-building nuances.

- Exposure to using AI tools (e.g., AI-driven consumer trend platforms, predictive analytics) to enhance innovation pipelines is a strong plus.

- Ability to blend creativity with structured project management - design sprints, agile development, and stage-gate innovation frameworks.

- Excellent presentation skills, ability to build persuasive brand decks and sell innovation internally and externally.

Educational Background:

- Full-time MBA or Postgraduate Degree in Marketing from a reputed institute. Tier 2 / 3.

Why Join Us?

- Be part of Emami's Global Innovation Transformation, where agility meets entrepreneurship.

- Work across Dubai + Middle East markets, collaborating with regional and international experts.

- Shape category-first innovations that will define our next decade of growth.

- Operate at the intersection of creativity, consumer understanding, and business building.

Important Note:

Candidates without prior NPD experience in Beauty and Personal Care categories will not be considered for this role.

Profiles that will not be considered:

- Candidates without NPD innovation exposure in beauty/personal care.

- Candidates without FMCG category background.

- Purely activation/trade marketing profiles without brand management ownership.

CTC & Other Notes:

- Market-competitive package aligned with Dubai benchmarks.

- Immediate to 30-45 days joiners preferred.