Brand Manager - Health & Wellness - D2C

Brand Manager |Health & Wellness D2C Brand

About the Role :

We are currently hiring for a fast-growing D2C consumer brand that is scaling rapidly and building a strong presence across digital channels. The company operates in a high-growth environment with a strong focus on brand building, consumer engagement, and long-term growth.

The brand is looking to hire a Brand Marketing Manager to lead integrated marketing campaigns that drive awareness, engagement, consideration, and brand affinity across multiple consumer touchpoints.

This role is ideal for someone who is a strong brand builder, campaign manager, and stakeholder coordinator, with the ability to execute high-impact marketing initiatives in a fast-paced environment.

Key Responsibilities :

- Own end-to-end planning and execution of brand campaigns across launches, seasonal moments, and key marketing initiatives

- Translate brand objectives into integrated marketing plans across social media, creators, partnerships, PR, community, and offline channels

- Identify consumer insights, trends, and cultural opportunities to strengthen brand relevance and engagement

- Lead social media strategy and campaign amplification across owned, earned, and partner channels

- Monitor campaign performance, analyse key metrics, and drive continuous improvement through data-backed insights

- Collaborate closely with Growth, Content, Creative, Product, and Partnerships teams to ensure seamless campaign execution

- Manage campaign timelines, stakeholder communication, approvals, and cross-functional coordination

- Partner with agencies, creators, and internal teams to develop compelling brand campaigns and content

- Ensure consistency in brand messaging, positioning, and consumer-facing communication across all channels

Requirements :

- 4 - 8 years of experience in Brand Marketing, Campaign Management, Integrated Marketing, or Social Media Strategy

- Experience working with consumer-facing brands, preferably in D2C, wellness, beauty, lifestyle, fashion, or digital-first businesses

- Strong understanding of social media, creator ecosystems, content marketing, and consumer behaviour

- Proven experience executing integrated campaigns across multiple channels and stakeholders

- Strong project management, communication, and stakeholder management skills

- Comfortable working in a fast-paced environment with high ownership and cross-functional collaboration