Brand Manager - Hair Category & D2C Personal Care/Beauty Care

Brand Manager - Hair Category & D2C Personal Care/Beauty Care - 5+Years - Mumbai

Summary : We are seeking a Brand Manager / Senior Brand Manager with 5-10 years of FMCG experience, specifically within hair care and shampoo categories. The role requires strong expertise in brand strategy, NPD, consumer insights, and P&L management. This position offers the opportunity to drive large-scale hair care brands with nationwide reach and aggressive growth plans.

Location : Mumbai

Your Future Employer : A leading Indian FMCG organization with a strong legacy in beauty and personal care, known for building iconic hair care brands, innovation-led growth, and a people-first culture.

Responsibilities:

- Driving topline and bottom-line performance for the shampoo and hair care portfolio.

- Managing end-to-end new product development aligned with the NPD pipeline.

- Developing integrated marketing and communication strategies for shampoo brands.

- Coordinating with cross-functional internal teams and external creative agencies.

- Analyzing internal sales data and syndicated market data to derive actionable insights.

- Conducting consumer, brand, and product research to support decision-making.

- Partnering with suppliers, media agencies, research firms, and sales teams.

- Strengthening brand equity through effective market communication and execution.

Requirements:

- 5-10 years of experience in FMCG, with mandatory exposure to hair care or shampoo brands.

- Strong hands-on experience in brand management and NPD within consumer goods.

- Clear understanding of brand P&L, pricing, and commercial levers.

- Proven experience working with creative, media, and market research agencies.

- Exposure to new product and packaging development in hair care categories.

- Full-time MBA in Marketing from a reputed management institute.

What's in it for you:

- Ownership of high-impact hair care brands with strong market presence.

- Opportunity to work on innovation-led shampoo portfolios at scale.

- Collaborative and performance-driven work culture with long-term growth focus.

- High visibility role with strategic and leadership exposure.