Brand Manager - Hair Care Business

Opening with a leading FMCG company for their office in Dubai

Role: Brand Manager (Hair Care)

Experience: 3 to 6 Years Only MBA Pass out years 2029-2022

Roles & Responsibility:

1. Brand Strategy & Planning

- Develop annual brand plans, including market analysis, positioning, and growth strategies for hair care products.

- Analyze category trends, competition, and consumer behavior to identify opportunities and threats.

- Monitor brand health and performance through key metrics (market share, penetration, awareness, etc.).

2. Product & Innovation Management

- Lead the development of new hair care products from concept to launch.

- Work closely with R&D, packaging, and supply chain teams to ensure timely delivery of innovations.

- Conduct product testing, consumer research, and any necessary claim validation.

3. Marketing Campaigns & Communication

- Plan and execute integrated marketing campaigns (digital, ATL, BTL, influencer marketing, and retail activation).

- Develop brand communication assets and ensure consistent brand identity across all channels.

- Collaborate with creative agencies for content development, packaging design, and promotional materials.

4. Digital & Social Media Management

- Develop and manage digital strategies to increase brand visibility and engagement.

- Partner with influencers, salons, and industry experts for targeted brand promotions.

- Track and analyze digital KPIs to optimize performance.

5. Trade & Sales Support

- Work with sales teams to develop trade promotions and in-store visibility plans.

- Provide training and marketing tools to field teams to support new launches and brand initiatives.

- Monitor distribution, pricing, and merchandising in key markets.

6. Budget & Stakeholder Management

- Manage brand budgets effectively, ensuring maximum ROI for marketing investments.

- Coordinate with cross-functional teams, agencies, and vendors to deliver projects on time.