About the organisation:

- The organisation is engaged in manufacturing and marketing of natural colours, flavours and savoury blends to food and beverage industries worldwide.

- With their thorough understanding of prevailing and forthcoming food and beverage trends, technical expertise, and a diligent team of food enthusiasts, they offer innovative ingredient solutions that redefine the world of sensory experiences to the consumers.

Role objective:

- Brand Manager - Food Service is responsible for planning and executing all marketing related activities aligning to its overall branding strategy.

- The role will also act as a custodian of the brand and its marketing responsibility across Indian and International markets.

Role responsibilities:

Design brand strategy and execution:

- Support VP - Marketing to develop and execute Food Service's branding strategy aligned to the larger marketing strategy and marketing calendar.

- Leverage market intelligence on customer insights, market trends, and competitive landscape to identify potential market opportunities to further increase Food Service's market share.

- Translate potential market opportunities into fully-integrated branding activities across Content, Digital Marketing and PR and Events team.

- Create detailed branding calendar with key milestones, accountabilities, areas of collaboration and approval flows across branding team members.

- Re-align branding strategy through insights leveraged about consumer insights (brand recognition, awareness, recall etc. ) collected by MI team on an on-going basis.

- Monitor all branding activities to ensure that they are being conducted as per the branding calendarSupport and guide teams wherever necessary.

Sales Training on NPDs and Annual promotion plans:

- Collaborate with HR for creation of all training materials and ensure training around branding strategy (brand guidelines etc. ) for all employees across locations to drive consistency of brand image across clients and geographies.

- Ensure that all brand guidelines, policies, templates and relevant documentation are submitted/updated on the central knowledge management system.

- Annual Budgets, Cost-saving initiatives and ROI mapping.

- Cascade budgets to Content and collateral development team, Digital and social media team and PR and Events team.

- Ensure budget adherence for branding activities through close monitoring of expenditure.

- Oversee management of external vendors (from sourcing, fee negotiation and signing of contractual agreement etc. ) is done within PR and Events budget.

- Oversee that expenditure of Content and Collateral development team (softwares for creation of audio and video content, printing costs etc. ) is within Content team budgets.

- Oversee that digital marketing expenditure (purchase of digital advertising space, user analytics softwares etc. ) is within Digital Marketing budget.

- Boost online presence and digital medium penetration.

- Oversee and manage digital presence across all digital channels (website, social media accounts, online media publications etc.

- Ensure consistent increase in the number of followers and subscribers across social media through timely updation of all channels with fresh content.

- Ensure swift resolution of any queries received on digital platforms.

- Ensure high quality content and collateral creation.

- Ensure high click through rates for content posted by designing engaging and relevant content to interest existing and potential customers.

- Ensure support in creation of attractive product catalogues for the sales team for their pitch meetings to ensure high lead conversion ratio.

- Ensure that all updated collaterals are available with all concerned departments for distribution and use.