Brand Manager - Food

Role Overview:

As a Brand Manager for our food division in Nigeria, you will serve as the primary custodian of our brand equity, driving growth in one of the most dynamic FMCG markets in Africa. Your day-to-day involves crafting compelling brand narratives, managing product lifecycles, and executing high-impact integrated marketing campaigns that resonate with local consumer preferences. You will collaborate closely with cross-functional teams including sales, supply chain, and external creative agencies to ensure seamless execution from concept to shelf. By translating market insights into actionable strategies, you will directly influence market share expansion, strengthen brand loyalty, and drive sustainable revenue growth for our diverse food portfolio.

Key Responsibilities:

- Develop and execute comprehensive brand strategies that align with business objectives to capture significant market share within the Nigerian food sector.

- Lead the end-to-end management of marketing campaigns, ensuring consistent brand messaging across all digital and traditional media channels to enhance consumer engagement.

- Partner with the trade marketing team to design and implement effective point-of-sale activations and retail visibility programs that drive off-take at the store level.

- Analyze consumer data and market trends to identify new product opportunities and optimize existing product performance, ensuring our portfolio remains competitive and relevant.

- Manage the annual brand budget, allocating resources efficiently across various marketing activities to maximize return on investment and achieve top-line growth.

Required Skillset:

- Proven ability to translate complex market data and consumer insights into winning brand strategies that drive measurable business outcomes.

- Strong proficiency in FMCG marketing principles, with a deep understanding of the unique distribution and retail landscape in the Nigerian market.

- Exceptional communication and stakeholder management skills, capable of leading cross-functional teams and managing relationships with external agencies and vendors.

- Demonstrated expertise in trade marketing and brand activation, with a track record of executing successful on-ground campaigns that influence consumer purchasing behavior.

- A Bachelors degree in Marketing, Business Administration, or a related field, complemented by a high degree of adaptability to thrive in a fast-paced, on-site work environment.