Brand Manager - Food

Brand Manager Foods

Location: Chennai

Industry: FMCG Foods Manufacturing

We are partnering with a growing FMCG manufacturing organization to hire a Brand Manager for its Foods business. The company is expanding its product portfolio and is looking for someone who can build brands, drive innovation, and take complete ownership of the brand lifecycle.

This is a high-visibility role with the opportunity to work closely with the leadership team and influence the growth of the Foods business.

Key Responsibilities:

- Own the brand strategy and annual brand plan for the Foods portfolio.

- Manage the complete product lifecyclefrom consumer insight and product concept to launch, market development, and portfolio management.

- Work with R&D to identify opportunities for new product development and line extensions.

- Define product positioning, pricing, packaging, and value proposition.

- Plan and execute product launches and go-to-market initiatives.

- Develop brand communication and marketing campaigns across relevant channels.

- Partner with the Sales team to improve visibility, distribution, and market penetration.

- Track brand performance, market trends, competition, and consumer feedback, and translate insights into actionable plans.

- Manage marketing budgets and evaluate the effectiveness of marketing investments.

- Ensure consistency in brand identity and communication across all consumer touchpoints.

What We're Looking For:

- MBA/PGDM in Marketing from a reputed business school.

- 5 12 years of experience in Brand Management within the FMCG Foods industry.

- Hands-on experience in managing brands across the complete product lifecycle, including product development, launches, pricing, portfolio management, and brand communication.

- Strong understanding of consumer behaviour, market dynamics, and brand-building principles.

- Experience working closely with cross-functional teams including Sales, R&D, Manufacturing, Supply Chain, and Finance.

- A balance of strategic thinking and execution capability, with the ability to translate ideas into business results.

The Opportunity:

The organization is entering its next phase of growth with an expanded focus on the Foods business. The role offers the opportunity to build brands, introduce new products, strengthen market presence, and contribute to the development of scalable marketing processes.

If you enjoy creating brands, bringing new products to market, and working in an environment where your ideas can influence business decisions, this role offers the platform to make a meaningful impact.