Brand Manager - FMCG/Personal Care/Beauty/Nutrition/Wellness/Consumer products

Purpose:

The Brand Manager is responsible for driving brand growth, consumer and distributor engagement, and flawless execution of brand initiatives across assigned categories. The role supports the delivery of revenue, volume, market share, product launch, brand equity, and customer/distributor satisfaction objectives through insight-led brand planning, innovation support, campaign development, and cross-functional execution.

Role Responsibilities:

- Contribute directly to the growth of assigned brands/categories through product launches, portfolio interventions, campaign execution, and distributor/customer engagement programs.

- Develop and execute annual brand plans for assigned categories, covering growth strategy, communication priorities, innovation/New Product Development (NPD) support, activation calendar, and budget allocation.

- Lead day-to-day execution of brand campaigns and initiatives across ATL, digital, social media, OOH, events, content, CRM, and distributor-facing channels.

- Act as the brand custodian for assigned categories, ensuring strategic clarity, consistency of messaging, quality of creative output, and compliance with approved claims and brand guidelines.

- Support New Product Development (NPD) and innovation projects from insight and concept development to launch planning, packaging inputs, communication assets, and post-launch reviews.

- Manage agency partners, vendors, and production partners to deliver high-quality work within agreed timelines and budgets.

Experience and Qualifications:

- 10-12 years of experience in brand marketing, category marketing, consumer marketing, or related roles.

- Experience in FMCG, consumer health, nutrition, wellness, beauty, personal care, D2C, or digital-first brands is preferred.

- MBA or Master's degree in Marketing, Business Management, Media, or Communications from a reputed institute is mandatory.