Role/Position : Brand Manager Location : Mumbai Industry : FMCG / Foods Role objective: - Drive brand strategy for disproportionate growth agenda. - Business Development initiatives for new category & new geography. Key Responsibilities: - Brand Management: Accomplish key brand deliverables for an iconic brand - Business Development: Business landscaping, market research, agency and marketing mix development from scratch for new category & new geography. - Innovation/ New Product Development: Validate, Develop and Deliver new products. - Launch: Develop the complete marketing mix - product, packaging, communication, media, digital, PR strategy development and execution of all ATL & BTL inputs. Responsible for brand strategy, brand health, topline and margins. - Liase with key functions: Supply Chain, Procurement, Compliance, R&D & Sales - Manage the PnL for the brand - Create a 360-degree deployment plan on ATL & BTL media. - Develop deep, actionable consumer understanding & insights on brand, competition, usage and attitudes, purchase behaviour and leisure pursuits Desired Candidate profile: - 5-7+ years of experience of one end to end implementation of a marketing campaign for existing or new product introduction across category (FMCG preferred) - Sales and Brand innovation exposure would be an additional advantage - Knowledge & experience of Market Research Methodolgy, Consumer Insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement. Ability to drive, evaluate and optimize ATL & BTL spends. Key Functional Skills: Marketing Mix Development, Brand Management, Knowledge of leveraging Consumer, Shopper & Trade insights. Agency Management. Business Development. - Desirable Traits: Sharp business acumen, quick learner with an eye for flawless execution and result orientation. Good Communication Skills. Looking for candidates with differential thinking ability having done different to the usual category campaigns. - Managing digital marketing campaigns to maximize brand visibility and brand campaigns, Continuously build insights to improve campaign deliveries and digital content excellence Desired experience Level & qualifications - MBA from a premier B-school, who is from a leading FMCG

Mumbai

Brand Manager - FMCG - IIM/ISB/FMS/MDI 

Job Description for Brand Manager - FMCG - IIM/ISB/FMS/MDI  in YDTS in  Mumbai for (5-12) years of experience. Apply Now!