Brand Manager - FMCG - IIM/FMS/MDI/XLRI

Role Overview:

As a Brand Manager in the FMCG sector, you will serve as the custodian of our brand equity, driving growth through sharp consumer insights and innovative marketing strategies. Your day-to-day involves orchestrating end-to-end brand campaigns, managing product lifecycles, and collaborating closely with cross-functional teams including Sales, Supply Chain, and Finance to ensure seamless market execution. By translating complex market data into actionable brand narratives, you will directly influence consumer preference and market share, playing a pivotal role in scaling our footprint across the competitive Delhi NCR landscape. This position offers the autonomy to shape brand identity while delivering measurable business outcomes that resonate with millions of households.

Key Responsibilities:

- Develop and execute comprehensive brand strategies to strengthen market positioning and drive long-term category growth.

- Lead integrated marketing campaigns across digital, print, and BTL channels to enhance brand visibility and consumer engagement.

- Analyze consumer behavior and market trends to identify new growth opportunities and refine product messaging.

- Manage the annual brand budget, ensuring optimal allocation of resources to maximize return on investment.

- Collaborate with trade marketing and sales teams to ensure effective product placement and shelf-share dominance in retail outlets.

- Monitor competitive activity and market share metrics to proactively adjust tactics and maintain a leadership position.

Required Skillset:

- Demonstrated expertise in managing the full marketing mix within the FMCG industry, with a proven track record of building successful consumer brands.

- Strong analytical ability to interpret complex data sets and translate them into clear, strategic marketing initiatives.

- Exceptional communication and stakeholder management skills, with the ability to influence cross-functional teams and external agency partners.

- A deep understanding of the Delhi NCR retail landscape and consumer demographics to tailor regional marketing efforts effectively.

- Ability to thrive in a fast-paced, on-site work environment, balancing multiple product lines and high-priority deadlines with ease.

- An MBA or equivalent postgraduate degree from a premier business school is highly preferred to ensure alignment with our strategic marketing approach.

- Candidates must possess between 1 - 13 years of relevant experience in brand management and FMCG marketing.