Brand Manager - FMCG/Healthcare

Description:

Brand Manager Packaging & Creative Strategy (FMCG/Health & Wellness)-6-8 years-Mumbai

We are looking for a creative and detail-oriented Brand Manager to lead packaging, brand identity, and campaign execution. This role requires end-to-end ownership from product concept to market launch, with a strong focus on packaging redesign, ATL/BTL campaigns, and brand consistency across all touchpoints.

Location: Mumbai

Your Future Employer:

A fast-growing health & wellness brand focused on food-based, chemical-free solutions, combining traditional knowledge with modern science to build innovative consumer products.

Responsibilities:

- Lead end-to-end packaging redesign including visual identity, design language, and compliance requirements

- Manage ATL/BTL campaigns including in-store branding, activations, and marketing collaterals

- Coordinate with printers, agencies, and vendors for packaging production and execution

- Own brand identity, ensuring consistency across all channels and consumer touchpoints

- Plan and execute product photography, digital creatives, and social media content

Requirements:

- 6 - 8 years of experience in Brand Management (FMCG/Health & Wellness preferred)

- Strong experience in packaging design and production; must have taken products from brief to shelf

- Experience in ATL/BTL campaigns and vendor/agency management

- Knowledge of compliance (FSSAI/AYUSH) and packaging regulations

- Strong creative thinking with Hindi copywriting ability for BTL materials preferred

What is in it for you:

- Opportunity to build and scale a fast-growing consumer brand

- High ownership role with end-to-end brand exposure

- Work closely with leadership and creative teams

- Exposure to D2C and modern marketing practices

Disclaimer:

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