Brand Manager - FMCG/D2C

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Brand Marketing, Brand Building, Brand Development, Brand Awareness, Brand Strategy, Brand Campaigns, Brand Advertising

Job Type - Permanent

Description - This role owns the brand strategy and market positioning for a premium athletic wear label. You will drive brand storytelling, campaigns and consumer engagement across channels.

Client Details:

Our client is a contemporary athletic and lifestyle brand blending performance, design and modern aesthetics. With a strong focus on quality, innovation and community, they are scaling rapidly in the Indian and international markets.

Description:

- Own and execute the end-to-end brand strategy across all touchpoints

- Develop seasonal brand plans aligned with business and growth goals

- Lead brand campaigns, launches and collaborations from concept to execution

- Work closely with design, marketing, e-commerce and retail teams

- Ensure consistent brand voice, visual identity and storytelling

- Track brand health metrics, consumer insights and market trends

- Manage external partners including creative, PR and media agencies

- Support leadership with insights on brand positioning and expansion

Profile:

- Proven experience as a Brand Manager within fashion, lifestyle or D2C

- Strong understanding of athleisure, premium fashion or youth culture

- Experience leading campaigns and cross-functional projects

- Strategic thinker with hands-on execution capability

- Excellent communication and stakeholder management skills

- Data-driven with strong commercial awareness

Job Offer:

- Opportunity to build a high-impact brand in a growth phase

- High ownership and visibility with senior leadership

- Creative freedom and exposure to end-to-end brand building

- Competitive compensation and performance-linked growth opportunities

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Pooja Napa on +91 80 6826 6821.

Contact - Pooja Napa - +91 80 6826 6821

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