Brand Manager - FMCG/Consumer Durables

What you'll own :

- Channel performance : ROI and growth across quick-commerce channels, working with KAMs on visibility, assortment, pricing architecture and promo efficiency.

- Social growth : Grow owned social channels into a demand and recruitment engine.

- Creative, end to end : Brief agencies and partners, run a disciplined test-learn-scale loop on performance and brand creative, and own creative quality from concept to in-market performance.

- NPD : Lead the brand's innovation calendar from conceptualisation to launch.

Must-haves :

- 5 - 6 years in startups, FMCG / food strongly preferred.

- Comfortable in fast, under-resourced, ambiguous environments and making calls without a complete dataset.

- Data-first thinking : Non-negotiable. Numbers before opinion; fluent in channel and performance dashboards; can separate a directional signal from a statistically real one.

- Commercial-first : Every brand and creative decision ladders back to growth and margin. Owns the P&L, not the brand book.

- An eye for beauty : Strong aesthetic judgment across pack, static, film and feed; knows what's good and can articulate why. Holds creative partners to a high bar.

- High bias for action.

- High accountability and independence.