Brand Manager - FMCG/Beverages Industry

Key Responsibilities:

Brand Strategy & Execution:

- Plan and execute integrated marketing campaigns including promotions, digital marketing, advertising, and on-ground activations.

- Collaborate with creative teams to develop compelling brand assets and communication.

- Partner with product development teams for new product launches.

Business & Category Management:

- Analyze market trends, consumer demographics, pricing strategies, and competitor activities to develop actionable insights.

- Monitor brand performance metrics and recommend strategic adjustments.

- Identify growth opportunities in collaboration with the Category Head.

Sales & Cross-Functional Collaboration:

- Work closely with pan-India sales teams for product launches, placements, and performance tracking.

- Support execution across regions (travel involved).

- Prepare and present brand performance reports to management and key stakeholders.

Candidate Profile:

- Degree from Tier 1 or Tier 2 institutions with relevant experience.

- 1-2 years of experience as Assistant Brand Manager preferably in FMCG company.

- Strong MS Excel skills and business presentation capabilities.

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving mindset.

- Comfortable working in a fast-paced, dynamic environment with evolving priorities.

- Willingness to travel and collaborate cross-functionally.

- Passion for brand building and driving measurable growth.