Brand Manager - FMCG & Spices Business

Description:

We are looking for an experienced Brand Manager to lead brand strategy, drive consumer engagement, and accelerate growth for a well-established 60+ year-old FMCG company in the spices category.

Key Responsibilities:

- Develop and execute brand strategy and annual operating plans aligned with business goals.

- Lead consumer research and insights to identify market opportunities.

- Define packprice architecture and portfolio strategy for key channels.

- Drive new product development and packaging initiatives.

- Plan and execute ATL and BTL marketing campaigns.

- Collaborate cross-functionally with sales, R&D, and leadership teams to deliver brand growth.

Requirements:

- MBA in Marketing (Tier 2 / Tier 3 institutes preferred).

- 7 to 12 years of experience in FMCG brand management.

- Strong expertise in consumer insights, product development, brand communication, and marketing execution.

This role is ideal for professionals who have a strong passion for building FMCG brands and driving consumer-led growth strategies.

- Define and optimize packprice architecture and portfolio strategy across key distribution channels.

- Lead new product development (NPD) initiatives including concept development, product positioning, and packaging.

- Plan and execute ATL and BTL marketing campaigns to build brand awareness and drive consumer engagement.

- Collaborate cross-functionally with Sales, R&D, Supply Chain, and Leadership teams to deliver brand growth and successful product launches.

- Monitor brand performance, market trends, and competitive activity to refine strategies and improve outcomes.