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KEY FOCUS AREAS :  - Develop brand marketing plans across consumer segments in line with the business strategy  - Provide a vision of the market environment through research as a basis on which to set marketing strategies  - Strategize all brand activity to ensure that it is in line with brand strategy and corporate guidelines  - Improve brand profitability through cost control, pricing and other relevant actions  - Champion innovation in products and processes in order to achieve competitive advantage  - Communicate and ensure application of best practices in brand management to optimise efficiency and effectiveness  Define Marketing objectives and create the annual marketing plan in line with the business strategy :  - Keep abreast with the Category and business environment which assists in defining challenging marketing objectives   - Work closely with Trade Marketing and Operations to ensure agreement with the annual marketing plan  Provide a vision of the market environment through research as a basis on which to set marketing strategies :  - Commission research and analyze the same to develop actionable consumer and customer insights   - Develop systems to gather market intelligence on competitive activity for proactive response   Strategize all brand activity to ensure that it is in line with brand strategy and corporate guidelines :   - Devise appropriate BTL activity to ensure fit with brand strategy and guidelines  - Devise ATL activity to achieve desired brand saliency and awareness levels amongst target consumers  - Devise Communication strategy to provide product knowledge to the Trade Marketing team to improve selling effort  - Liaison with relevant functions/managers on Brand propriety and legal issues  Improve brand profitability through cost control, pricing and other relevant actions :   - Improve profitability of the current range with higher value capture for business through   - Modifications in existing products  - Launch of new SKU- s, including new to market SKU- s  Champion innovation in products and processes in order to achieve competitive advantage :   - Competitive benchmarking for each SKU in the product categories  - Employ innovation in products and processes in order to achieve competitive advantage  Statutory Compliance and Code of Conduct :   - Adherence to company code of conduct   - Confirmation to all financial and administrative systems  - Compliance with all statutory and regulatory norms

Chennai

Brand Manager - FMCG 

Job Description for Brand Manager - FMCG  in ACH Management Consultants Pvt Ltd in  Chennai for (6-10) years of experience. Apply Now!