Brand Manager Job opportunity for Brand Manager position @ Noida location Experience - 5 - 15 Yrs experience in IMFL (Indian Made Foreign Liquor) Qualification - Graduate/ MBA/ PG Diploma Responsibilities : Responsible for overseeing and developing the marketing strategies and initiatives for specific alcoholic beverage brands produced outside India but sold within the country. The role involves a combination of strategic planning, market analysis, branding, and promotional activities to enhance brand visibility, market share, and consumer engagement. Role : - Brand Strategy Development: Creating comprehensive strategies to position and differentiate the brand in the market. This involves understanding consumer preferences, market trends, and competitor analysis to develop unique selling propositions and brand positioning. - Product Development: Collaborating with product development teams to innovate and introduce new products or variations that align with market demands and brand objectives. - Marketing Campaigns: Planning and executing marketing campaigns across various channels (digital, print, TV, events, etc.) to increase brand awareness, drive sales, and maintain brand consistency. - Brand Communication: Developing and implementing communication strategies to effectively convey the brand's values, messaging, and identity to the target audience. - Market Research and Analysis: Conducting market research and analysis to identify consumer insights, market trends, and opportunities for the brand's growth. Utilizing data to make informed decisions regarding marketing strategies and product development. - Budget Management: Managing budgets allocated for marketing activities, ensuring optimal utilization of resources while maximizing ROI. - Collaboration and Coordination: Working closely with cross-functional teams including sales, advertising agencies, production, and distribution to align strategies and ensure smooth execution of plans. - Brand Performance Monitoring: Tracking and analyzing key performance indicators (KPIs) such as sales volume, market share, and brand perception to assess the effectiveness of marketing strategies and make necessary adjustments. - Compliance and Regulations: Ensuring all marketing and promotional activities comply with industry regulations and legal standards. - Relationship Management: Cultivating relationships with stakeholders, distributors, retailers, and partners to enhance brand visibility and strengthen market presence. - Successful Brand Managers in the IMFL industry possess strong analytical skills, creativity, strategic thinking, excellent communication abilities, and a deep understanding of consumer behaviour and market dynamics within the alcoholic beverage sector. If interested kindly mail your updated resume with the below details: Experience : Current CTC : Expected CTC : Notice Period :Current Location : Rakshita Sr. Recruitment Executive 8261958975

Noida

Brand Manager - FMCG 

Job Description for Brand Manager - FMCG  in Ventures HRD Centre in  Noida for (5-15) years of experience. Apply Now!