Brand Manager - Popular Brands In this role, Brand manager will work very closely with Supply chain, Shopper marketing and Sales team to execute a very robust in-market plan for both brands. Manager would also work on local insights and competition mapping. Key Responsibilities: - Build and deliver the topline, bottom and market share of salt brands portfolio for the client. - Develop/ improve/ Deploy the marketing mix which will upgrade consumers from loose/local brands to the popular brands with strategic price points. - The role entails strategic review of the business, unlock the cost efficiencies in current product P&L to land the right pricing mix to market, design/deploy sourcing approaches and deploy cost efficient freight models in the back end. - The same role will drive new GTM channel of aggregators, explore new business avenues in alternate channels. - The role may entail a complete revamp of the look and feel of pack and brand and driving BTL/ team engagements. Pricing and profitability decisions are also driven by this role. - The role entails targeted growth planning (state wise), the portfolio would contribute in bottom line delivery and market share gains on overall salt portfolio. - Design and execution of the 4P including ATL/ BTL and festive campaigns to drive brand affinity and offtakes. - Responsible for demand generation as well as co-leading trade scheme planning - Drive the Net Revenue Management (NRM) initiatives - assortment, place, price, pack, promotion/schemes by geography and overall. Design GTM, state expansions, launches and team engagements. - Conduct analytics using internal & external reports/researches and implement data driven brand initiatives - Monthly EO reviews, analytics and annual MTP and AOP planning to be a key strategic role. Desired Candidate: Profile & Qualifications: - Brand Experience in FMCG company - Strong sales experience and understanding of the business would be preferred - Educational Qualification - MBA (Major in marketing preferred) - Experience - 3-5 years (Minimum 2 years in brand management) - Hands-on and business driven person with ability to think strategically and produce results. - Growth and competitive mindset. Hunger to build brands from scratch. Speed to market - Influencing & collaborative skills: communicate with empathy and impact with internal teams to deliver against business goals.

Mumbai

Brand Manager - FMCG 

Job Description for Brand Manager - FMCG  in SOLVEXIS CONSULTING PRIVATE LIMITED in  Mumbai for (5-10) years of experience. Apply Now!