Brand Manager (FMCG) KEY RESPONSIBILITIES: Brand Delivery: - Achieve the annual business objectives regarding sales volumes, market share for the brand - Continuously monitor & ensure strong brand equity scores Strategic Planning: - Drive and deliver the annual operating plan - Drive the execution & timely delivery of the annual marketing plans & regional brand actions emanating from the brand strategy laid out - Drive development of breakthrough consumer activations & programs (which will include above the line, below the line and trade facing programs) - Drive the influencer marketing programs and other innovative music, tribe and lifestyle programs - Consumer centricity: Market Intelligence & Consumer Insight - Drive the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities, working closely with divisional sales/ marketing teams as necessary - Understand & analyze the consumer and shopper behavior to identify trends in the brand - Drive strategic brand review presentations by analyzing category opportunities, identifying key consumer targets, innovation opportunities and activation strategies - Monitor monthly volume and industry performance along with A&P review & utilization - Be up-to-date on the legislative changes in the state impacting RTM and other business dimensions Brand Communication: - Map consumers current and potential trends, media habits, genre affinity leading to effective media planning and buying - Drive the brand's digital asset plans: Instagram/ Facebook handles specifically and other social handles, work closely with in-House Digital Team to create & execute the local digital brand plan Collaboration and Integration: - Engage with cross functional teams & agencies (which includes but is not limited to creative agencies, field marketing, sales, consumer insights and other business departments) to drive key brand deliverables Brand Activation: - Drive & activate the brand through brand education and advocacy - consumer, trade and internal - Drive & develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution - Collaborate with regional marketing managers to ensure efficient roll out of the central marketing & regional activations cross markets

Delhi NCR

Gurgaon/Gurugram

Brand Manager - FMCG 

Job Description for Brand Manager - FMCG  in AlchoBev Industry in  Delhi NCR Gurgaon/Gurugram for (4-10) years of experience. Apply Now!